Student registration process overview

In this article: How the registration process works from your student's perspective, including what happens when you sell directly on Ruzuku versus on your own website. All Plans

Understanding what your students experience when they sign up helps you set up a smooth, trustworthy enrollment flow. The good news is that the basic registration process is straightforward, no matter how you sell your course.

At the simplest level, here's what happens:

A student hears about your course (through social media, email, word of mouth, or a webinar).
They visit a sales page to learn more.
They purchase or enroll (unless the course is free, in which case they skip payment).
They create a Ruzuku account with their name, email, password, and timezone.
They land inside your course and start learning.

The details change depending on whether you sell on Ruzuku's built-in sales page or send students from your own website. Both paths are covered below.

Selling on Ruzuku (using your Ruzuku sales page)

This is the simplest setup. You use the sales page that comes with every Ruzuku course, and students complete the entire process without leaving the platform.

Your student clicks a link to your Ruzuku sales page (shared via email, social media, your website, etc.).
On the sales page, they see your course description and available price points. They click an Enroll button.
On the enrollment page, they create a Ruzuku account (or log in if they already have one) and enter payment information.
If you've connected Stripe, PayPal, or both, the student completes payment through their preferred method. If you have both enabled, they choose at checkout.
After payment, the student lands inside your course and can start immediately.
They receive a payment confirmation from Stripe or PayPal, plus your course welcome message if you've set one up.

For free courses, the process is the same except the student skips the payment step entirely.

Selling on your own website

If you prefer to sell from your own website (using your own checkout, landing page, or shopping cart), students complete the purchase on your site and then come to Ruzuku to access the course.

Your student visits a sales page on your website and purchases the course there.
After payment, they're directed to a thank-you page on your website. This page should include a link to your course's enrollment page on Ruzuku.
Your confirmation email should also include the Ruzuku enrollment link (you can find this link under Price Points).
The student clicks the enrollment link and arrives on Ruzuku, where they create an account (or log in).
They're now enrolled and can access the course.
If you've set up a welcome message, they receive it by email.

Tip: When selling on your own website, use a free price point on Ruzuku. The student has already paid on your site, so the Ruzuku enrollment step just handles account creation and course access. No double-charging.

What students need to create an account

When enrolling for the first time, a student provides:

Name and email address
Password (for their Ruzuku account)
Timezone (so course schedules and deadlines display correctly)

If the student already has a Ruzuku account from a previous course, they just log in. Their existing account works across all courses on the platform.

Frequently Asked Questions

Do students need a separate account for each course?

No. A student creates one Ruzuku account, and it works for every course they enroll in. If they've taken a course on Ruzuku before, they just log in during enrollment.

Can I sell on my own website and still accept payments through Ruzuku?

You can do one or the other for each price point. If you want Ruzuku to handle payments, use a paid price point and send students to the Ruzuku checkout link. If you handle payments on your own site, create a free price point on Ruzuku so students can access the course without paying again.

What payment methods can students use?

Ruzuku supports payments through Stripe (credit/debit cards) and PayPal. If you connect both, students can choose their preferred method at checkout. Stripe also supports payment plans and subscriptions. PayPal supports single payments only.

Is the registration process different for free courses?

The steps are the same, but students skip the payment step. They click the enroll button, create a Ruzuku account (or log in), and land inside the course. No payment information required.