Create a free webinar to bring in prospects

In this article: How to set up, promote, and follow up on a free webinar using Ruzuku's built-in video conferencing, so you can attract prospects for your paid courses. All Plans

A free webinar is one of the most effective ways to get people interested in your paid course. You teach something valuable in a live session, demonstrate your expertise, and then invite attendees to enroll in your full program.

Ruzuku has built-in video conferencing (Video Conference for up to 60 people, Presentation mode for up to 250), so you can host your webinar right on the platform. No need for a separate webinar tool.

Here's how to set the whole thing up.

Set up the webinar

Every Ruzuku webinar lives inside a course. You'll create a simple course specifically for the webinar, then add the live meeting.

Create a new course for the webinar. Keep it simple: one module with the webinar name, and one lesson with details about the session (topic, date, what attendees will learn).
Go to Manage Course → Meetings and create your webinar.

The Meetings section showing the option to create a new meeting

Enable Record Event so you'll have a replay for people who can't attend live. Replays are a powerful follow-up asset.

The Record Event toggle in meeting settings

Go to Manage Course → Price Points and create a Free price point. This lets attendees register without paying.

You now have a free course with a live webinar inside it. Attendees register through the course, and when the time comes, they join the meeting from inside the course.

Promote your webinar

You have two main ways to share your webinar registration page:

Share your sales page if your prospects need more convincing. The sales page lets you describe the outcomes and benefits of attending. It includes an enrollment button that takes visitors to the checkout page. Use this when you're reaching people who don't know you well.

Share the direct checkout link if your prospects are already familiar with your work. This skips the sales page and takes them straight to registration. Use this when your email list, social media followers, or other marketing materials have already made the case.

You can find both links under Manage Course → Sales Page or Price Points. See Find links for your sales page and price points for details.

Tip: Since your webinar lives inside a Ruzuku course, attendees create a username and password during registration. If your audience is used to webinar tools that only require a name and email, consider adding a note to your sales page or marketing materials letting them know they'll create an account to access the webinar.

Follow up after the webinar

The webinar itself is just the beginning. Your follow-up emails are where most conversions happen.

Plan your follow-up before the webinar. Here's a common approach:

Send the replay right away. Email everyone who registered (attended or not) with a link to the recording. People who missed the live session are often still interested.
Follow up with a value-driven email. A day or two later, send an email highlighting key takeaways from the webinar and a clear invitation to join your paid course.
Send a deadline reminder. If you have an enrollment deadline or early-bird price, send a reminder as the deadline approaches. Focus on the benefits of your paid course, not pressure.

To get your attendee list:

Go to Manage Course → Students.
Click Download CSV to export names and email addresses.

The Download CSV link on the Students page

Upload this list to your email provider (ConvertKit, Mailchimp, etc.) and send your follow-up sequence.

You can also send follow-up messages directly from Ruzuku using the Messages feature within the webinar course.

Frequently Asked Questions

How many people can join a live webinar?

Ruzuku's built-in Video Conference supports up to 60 participants with full audio/video. Presentation mode supports up to 250 participants (the presenter has audio/video, and attendees participate through chat). For larger audiences, consider using Zoom integration.

Can I use Zoom instead of the built-in video?

Yes. When creating a meeting, you can choose Zoom as the meeting type if you've connected your Zoom account. This is a good option for larger audiences or if your attendees are already comfortable with Zoom.

Can I reuse the same webinar course for multiple sessions?

Yes. You can add new meetings to the same course each time you run the webinar. Your past attendees remain enrolled, and new attendees register through the same sales page or checkout link.

How do I pitch my paid course during the webinar?

A proven approach: teach something genuinely valuable in the webinar, then near the end, share how your paid course goes deeper. Include a link to your paid course's sales page in the webinar chat. Keep the pitch brief and focused on what students will achieve, not on features.