Set up gift certificates
In this article: How to enable gift purchases so someone can buy your course for another person, what the buyer and recipient experience looks like, and how to track gift sales. All Plans
Sometimes the person paying for your course isn't the person taking it. A manager might buy a course for a team member. A partner might gift it for a birthday. A parent might enroll their adult child in a professional development program.
Gift certificates make this possible. The buyer pays, and the recipient gets an email with a link to enroll. You don't need to do anything manually once it's set up.
Gift purchases are available on Single Payment price points only. Payment plans and subscriptions don't support gift certificates.
Enable gift certificates
- Open your course and go to Manage Course → Price Points.
- Click the Single Payment price point where you want to enable gifts. (If you don't have one yet, create a price point first.)
- Click Edit Price Point.
- Check the box for Allow gift purchases.
- Save your changes.
That's it. Your sales page and checkout now show a gift purchase option alongside the regular enrollment button.
What the buyer experiences
Here's what happens when someone buys your course as a gift:
- The buyer visits your sales page or the direct link for the price point.
- They see a Purchase as a gift option near the enrollment button.
- They click it and enter their own payment information along with the recipient's name and email address.
- Stripe or PayPal processes the payment. The buyer receives a confirmation and receipt.
- The recipient gets an email from Ruzuku with a link to enroll in the course.
The buyer pays the full price of the Single Payment price point. There's no separate "gift" pricing. The buyer does not get enrolled in the course themselves (unless they also enroll separately).
What the recipient experiences
The recipient receives an email letting them know someone has purchased course access for them. The email includes:
- The name of the course
- A link to enroll
When the recipient clicks the link, they create a Ruzuku account (or log in to an existing one) and are enrolled in the course. They get full access immediately, the same as any other enrolled student.
The recipient does not see the price paid or any payment details. From their perspective, they simply receive access to the course.
Track gift sales
Both the buyer and the recipient appear in your student records:
- Go to Manage Course → Students.
- The buyer shows up with a payment recorded against their account.
- The recipient shows up as an enrolled student.
You can also click Download CSV to export your full student list. The export includes enrollment details that help you identify which enrollments came through gift purchases.
When gift certificates work well
- Holidays and special occasions. Promote gift purchases in the weeks before major gift-giving holidays. A short email to your audience ("Know someone who'd love this course?") can drive extra sales.
- Corporate training. Managers or HR teams buying courses for employees. Gift certificates let them purchase without needing the employee's login credentials.
- Couples, families, or friends. One person sees the value in your course and wants to share it with someone they care about.
- Scholarship or sponsorship programs. A donor or organization buys access and distributes enrollment links to recipients.
Things to know
- Single Payment only. Gift purchases are not available on free, payment plan, or subscription price points. If you need to give someone free access, use free invitations instead.
- One recipient per purchase. Each gift purchase covers one enrollment. If a buyer wants to gift the course to multiple people, they make multiple purchases.
- No expiration. The recipient's enrollment link does not expire. They can redeem it whenever they're ready.
- Enable per price point. You control which price points offer the gift option. Repeat the setup steps for each price point where you want to allow gifts.