Build your sales page

Q: Can I see what my sales page looks like before students visit it?

Yes. Copy your sales page URL (click Share Link under Manage Course → Sales page ) and open it in a private or incognito browser window. That shows you the public view, exactly what a student would see.

In this article: How to customize your built-in sales page, write a description that helps students decide to enroll, and find the link to share.

All Plans

Every Ruzuku course comes with a built-in sales page. This is the page students see before they enroll. It shows your course title, your description, and your price points with enrollment buttons. The layout is clean and mobile-friendly out of the box.

You don't need a separate website or landing page tool. Your Ruzuku sales page works on its own, and you can link to it from anywhere: your website, email list, social media, or a direct message to a prospective student.

The most important thing you can do on this page is write a description that speaks to the person you want to help.

Access the sales page editor

Open your course and go to Manage Course → Sales page.
You'll see a preview of your sales page with your course title at the top and any price points you've created below.
Click into the description area to start editing.

The editor works like a standard text editor. You can format text with headings, bold, italic, bullet points, and links. You can also add images directly into the description.

Write your description

Your description is the core of the sales page. It's what helps a prospective student decide whether this course is right for them.

The most effective descriptions focus on what students will get out of the course, not a list of what's inside it.

Lead with outcomes

Tell students what they'll be able to do, know, or feel after completing your course. Be specific.

Instead of:

"This course includes 6 modules covering photography fundamentals, lighting techniques, composition, editing, and portfolio building."

Try:

"By the end of this course, you'll be taking photos you're proud to share. You'll understand how to work with natural light, compose shots that draw people in, and edit with confidence. You'll also have a polished portfolio of 10 images to show clients."

Both describe the same course. The second one helps a student picture the result.

Keep it scannable

Most people skim before they read. Structure your description so the key points stand out:

Use short paragraphs (2-3 sentences each)
Bold the most important phrases
Use bullet points for lists of outcomes or topics
Add headings to break up a longer description

What to include

A strong sales page description typically covers:

Who this course is for. Help the right people recognize themselves. "This is for coaches and consultants who want to create their first online course."
What they'll learn or accomplish. Specific outcomes, not vague promises.
How it works. Format, time commitment, whether it's self-paced or live. "6 self-paced modules you can complete on your own schedule, plus a weekly live Q&A."
About you. A sentence or two about why you're the right person to teach this. Keep it brief.

You don't need all four for every course. A short lead magnet course might only need two sentences. A $500 flagship course deserves a fuller description.

Tip: Write your description as if one person asked you "What's this course about and should I sign up?" Answer that directly.

How price points appear on the sales page

Your price points show up automatically below your description. Each one displays its name, price, and an Enroll button.

If you have multiple price points, students see all of them and choose the option they prefer. You control the order by adjusting the price points under Manage Course → Price Points.

If you haven't created any price points yet, the sales page won't show enrollment buttons. Set up at least one price point first. See Create and Manage Price Points.

Find and share your sales page link

Your sales page has a unique URL you can share anywhere.

Go to Manage Course → Sales page.
Click the Share Link button. The URL is copied to your clipboard automatically.

Paste that link on your website, in emails, on social media, or anywhere you want students to find your course.

You can also get direct links to individual price points under Manage Course → Price Points. A price point link takes students straight to checkout for that specific option, skipping the sales page. This is useful when you want to send someone directly to a particular price, for example linking to a discounted price from an email campaign.

Tip: Use the sales page link when you want students to see all their options. Use a price point link when you want to send someone straight to checkout for a specific offer.

What your students see

When a student visits your sales page:

They see your course title and description.
Below the description, they see your price points with enrollment buttons.
They click Enroll on their chosen price point.
For a paid price point, they enter their payment information on a checkout page. For a free price point, they enter their name and email and are enrolled immediately.
After enrolling, they land inside your course and can start right away. Ruzuku also sends a confirmation email with a link back to the course.

The sales page and checkout are mobile-friendly. Students can enroll from their phone, tablet, or computer without any extra setup on your part.

Preview your sales page

To see your sales page exactly as students see it, copy the URL and open it in a private or incognito browser window. This shows you the public view without your creator editing tools.

Check that:

Your description reads clearly and the formatting looks right
Your price points display with the correct names and prices
The page looks good on both desktop and mobile (resize your browser window or check on your phone)

Tips for an effective sales page

Start with the student, not the curriculum. Open your description with the problem your student is trying to solve or the outcome they want. Save the module breakdown for later in the description, if you include it at all.

Be specific about results. "You'll learn marketing" is forgettable. "You'll write and send your first email campaign by the end of Week 2" gives someone a reason to enroll.

Use plain language. Write the way you'd talk to someone at a coffee shop. If a sentence sounds like it belongs in an academic catalog, rewrite it.

Shorter is usually better. A focused 150-word description that speaks directly to your ideal student will outperform a 1,000-word essay that tries to convince everyone. Say what matters. Stop there.

Name your price points clearly. Students see your price point names on the sales page. "Full Course Access — $297" or "3 Monthly Payments of $109" tells them exactly what they're choosing. Avoid vague labels like "Option A."

Frequently Asked Questions

Can I use my own website instead of the Ruzuku sales page?

Yes. Many creators build their own landing page and link directly to a Ruzuku price point URL from a "Sign up" or "Enroll" button. That takes students straight to checkout. You can also embed the sales page link on your site. The built-in Ruzuku sales page and your own website aren't mutually exclusive — use whichever works best for each situation.

Can I have different sales pages for the same course?

Each course has one sales page. If you want to direct different audiences to different offers, use individual price point links instead. Each price point has its own direct URL that skips the sales page and goes straight to checkout for that specific option.

Can I see what my sales page looks like before students visit it?

Yes. Copy your sales page URL (click Share Link under Manage Course → Sales page) and open it in a private or incognito browser window. That shows you the public view, exactly what a student would see.

Do I need to publish my sales page separately?

No. Your sales page is live as soon as your course has at least one price point and enrollment is open. Anyone with the URL can see it. You control whether enrollment is open under Manage Course → Course Settings.