Create and sell digital products

In this article: How to create a digital product on your Pro site, add content to it, set up pricing, and make it available for purchase.

Applies to: Pro

What digital products are (and how they differ from courses)

Courses are structured learning experiences with modules, lessons, discussions, and progress tracking. Digital products are simpler. They're standalone items your customers purchase and access directly. No modules, no lesson structure, no progress tracking.

Products are a good fit for:

eBooks and written guides
Premium videos (a single masterclass recording, for example)
Audio packages (interview collections, guided meditations, music)
Downloadable templates and workbooks (PDF worksheets, spreadsheets, design files)
One-off service offerings (a coaching session, an audit, a consultation)

If your content fits naturally into a structured, multi-lesson format, create a course. If it's something people buy and consume as a single item, create a product.

Tip: Products work well alongside courses. Sell a standalone workbook as a product, then offer your full course as an upsell. Or bundle a product with a course for a complete package.

How to create a digital product

Log in to your Ruzuku Pro site.
Click Create in the top navigation.
Choose Blank Product.
Give your product a name.

You'll land on the product editor, which works similarly to the course editor but with a simpler structure.

Add content to your product

Products use pages instead of modules and lessons, and customers instead of students. The structure is flatter because most products don't need the multi-level hierarchy of a course.

To add content:

Open your product and go to the content area.
Add a new page for each piece of content you want to include.
Within each page, add what your customers will access:
- Text for written instructions, descriptions, or context
- Files for downloadable PDFs, templates, audio files, or other documents
- Video for recorded content
- Audio for standalone audio files

For a simple product like an eBook, you might only need one page with a file upload and a short description. For something like an audio collection, you could create a page for each recording.

Set up pricing for your product

Products use the same pricing system as courses. You'll create one or more price points to determine how customers pay.

Open the Manage menu for your product.
Click Price Points.
Click Create a Price Point.
Choose the type:
- Free — no payment required
- Single Payment — one-time purchase (requires Stripe or PayPal)
- Payment Plan — split the cost across multiple payments (Stripe only)
- Subscription — recurring payments for ongoing access (Stripe only)
Set the price and any other options (free trial period, access limits, etc.).
Save your price point.

Your product now has a way for customers to purchase it.

Tip: Most digital products work best with a single one-time payment. Subscriptions make sense if you regularly update the product with new content.

Build your product's sales page

Every product gets its own sales page, just like courses. This is the page customers see before they purchase.

Open the Manage menu for your product.
Click Sales Page.
Add a description, benefits, and any other details that help customers understand what they're getting.
Preview the page to see how it looks.

Share the sales page link anywhere you promote your product: on your website, in emails, on social media.

To find the direct link, see Find links for your sales page and price points.

Make your product available

Before customers can buy your product:

Make sure you have at least one active price point.
Publish the product so it's visible.

Once published with an active price point, your product will also appear on your Storefront alongside your courses. Customers can browse everything you offer in one place.

What your customers see

When someone purchases your product, they get immediate access to all its pages and content. There's no drip scheduling, no module unlocking, no lesson progression. They see everything right away.

Customers access the product by logging in to your Pro site and clicking on the product in their list. If your site uses a custom domain, the entire experience happens on your branded URL.

Product terminology

Digital products use different default labels than courses:

Course term	Product term
Module	Content
Lesson	Page
Student	Customer

You can customize these terms in your Terminology settings if you want them to match your brand's language.

Product vs. course: a quick comparison

	Course	Product
Structure	Modules and lessons	Pages and content
Progress tracking	Yes	No
Discussions	Yes	No
Assignments	Yes	No
Meetings	Yes	No
Drip scheduling	Yes	No
Pricing options	Free, single, plan, subscription	Free, single, plan, subscription
Sales page	Yes	Yes
Storefront	Yes	Yes
Certificates	Yes	No

Pro feature: Digital products are included with your Ruzuku Pro plan. They're not available on the Core plan.

Frequently Asked Questions

Can I offer a product for free?

Yes. Create a Free price point on your product. Customers will go through the signup process but won't be charged.

Can I bundle a product with a course?

Yes. You can create bundles that include both courses and products, or use upsells to cross-sell between them at checkout.

Can customers leave reviews or comments on products?

Products don't include the discussion or assignment features that courses have. If you want customer interaction, consider creating a course instead, or include a link to an external feedback form on one of your product pages.

Is there a file size limit for product uploads?

Pro accounts support file uploads up to 4GB per file. This covers eBooks, audio files, video recordings, and most templates.

Do I need Pro to sell digital products?

Yes. Digital products are a Pro-only feature. On Core, you can deliver downloadable content within a course (as file attachments in lessons), but you can't create standalone products with their own sales pages. See Ruzuku Pro overview for more on what Pro includes.