Add upsells to your course checkout
In this article: How to create upsell offers that appear when students enroll in one of your courses, giving them the option to purchase additional courses, bundles, or digital products at checkout. All Plans
Upsells let you offer students something extra right when they're enrolling. When a student checks out for one course, they see an offer to add another course, a bundle, or a digital product to their purchase.
For example, if someone enrolls in your beginner photography course, you could offer your advanced editing course as an upsell. Students who are already in a buying mindset are more likely to say yes.
You can create up to 3 upsells on Core plans and more on Pro.
Create an upsell
- Go to your Courses page and find Upsells in the left-hand sidebar menu.
- Click Create a new upsell.
- Give it a title. This is for your reference only (students see the sales copy you write in a later step).
- Select the course, bundle, or digital product you want to offer as the upsell.
- Choose the payment option. You can select from the existing price points on that course or product.
- Set the upsell price. This can be different from the regular price, letting you offer a special deal at checkout.
- Add your sales copy. This is what students see during checkout, so keep it short and focused on the value they'll get.
- Click Save offer.
Apply an upsell to a course
After creating your upsell, you need to apply it to the course(s) where it should appear during checkout.
- On the upsell you just created, click Apply to.
- Select the course(s) or product(s) where you want this upsell to appear.
- Save your changes.
Now when students check out for any of those courses, they'll see your upsell offer before completing their purchase.
Tips for effective upsells
- Offer something related. An advanced course as an upsell to a beginner course works well. An unrelated topic is less likely to convert.
- Price it attractively. Consider offering a discount on the upsell compared to its standalone price. Students are more likely to add it when they feel they're getting a deal.
- Keep the sales copy brief. One or two sentences about what they'll get and why it's worth adding. The checkout page isn't the place for a long pitch.
- Limit to one or two upsells per course. Too many options at checkout can overwhelm students and slow down enrollment.