Create and sell course bundles

In this article: How to group multiple courses into a bundle, set pricing, and give students one-click access to the full package. All Plans

A bundle packages multiple courses under a single price. When a student buys the bundle, they're enrolled in every included course at once.

Bundles work well when you have courses that fit together. A few common scenarios:

• Certification tracks. A student needs to complete Fundamentals, Intermediate, and Advanced to earn a certification. Selling all three as a bundle simplifies enrollment and signals a clear path.
• Discounted packages. You sell three courses at $97 each ($291 total). A bundle at $197 gives students a reason to buy everything at once, and you earn more per transaction than a single course sale.
• Complete collections. A health coach bundles a nutrition course, a meal-planning course, and a fitness course into a "Total Wellness" package.

Bundles appear in their own section of the Ruzuku sidebar, separate from individual courses.

Create a bundle

1. Click the main menu and go to My Courses.
2. Click Bundles (next to "My Courses" at the top of the page).
3. Click Create New Bundle.
4. Enter a name for your bundle. Students see this name, so make it descriptive — for example, "Complete Photography Masterclass" or "Coaching Certification — All 3 Courses."
5. Click Create Bundle.

Your bundle is created. The next step is to add courses to it.

Add courses to your bundle

1. From your bundle's dashboard, click Add course.
2. You'll see a list of all your courses. Click a course to add it to the bundle.
3. Repeat for each course you want to include.

You can include up to 50 courses in a single bundle. Courses appear in the order you add them — if you want a specific sequence (Beginner → Intermediate → Advanced), add them in that order.

To reorder courses after adding them, drag and drop them on the bundle dashboard.

To remove a course, click the X on it. Existing students keep their access to that course, but new bundle buyers won't receive it.

Set up pricing and open signups

Bundles use the same price point system as individual courses. You can offer free, single payment, payment plan, or subscription options.

1. Go to Manage Bundle → Price Points.
2. Click Add Price Point.
3. Choose the type (Free, Single Payment, Payment Plan, or Subscription) and fill in the details.
4. Click Create Price Point.
5. Go to the bottom of the Manage Bundle menu and click Open Signups.

Until you open signups, the bundle won't accept new enrollments — even if you have a price point and sales page ready.

For a full walkthrough of each price point type, see Create and manage price points.

Manage your bundle

Click Manage Bundle from the bundle card on your Bundles page. The Manage Bundle menu gives you access to:

• Style — Set a banner image, colors, and logo
• Messages — Create welcome emails and scheduled messages for bundle students
• Price Points — Set up pricing (one-time, subscription, or payment plan)
• Coupons — Offer discounts or free trials on the bundle
• Sales Page — Build a dedicated landing page for the bundle
• Invitations — Send direct invites to students
• Students — View and manage everyone enrolled in the bundle
• Settings — Configure enrollment limits and email preferences
• Rename, Copy, Archive, Delete — Manage the bundle itself

Each bundle gets its own sales page. Customize it to describe what's included and why the bundle is a better deal than buying courses individually. For more on building effective sales pages, see Build your sales page.

Pricing strategies that work

Here are a few approaches creators use successfully:

Straight discount. Price the bundle below the sum of individual course prices. Students save money, and you increase revenue per transaction.

Single payment + payment plan. Offer a one-time bundle price alongside a monthly payment plan. This makes the bundle accessible to students at different price points. For example: $197 one-time or 3 payments of $79.

Bundle as a premium tier. Sell your main course at one price and the full bundle at a higher price. This creates a natural upgrade path. Students who want more depth choose the bundle.

Bundle as an upsell. When someone buys a single course, offer the full bundle as an upsell at checkout at a discounted rate. Students who are already buying are more likely to add the bundle.

What students experience

When a student purchases your bundle:

1. They visit the bundle's sales page and see the price points you've set up.
2. They click Enroll, choose a price point, and complete checkout.
3. They're enrolled in every course in the bundle at once. Each course appears on their dashboard as a separate course they can work through at their own pace.
4. They receive a confirmation email with access to the bundle.

Edit a bundle

You can update a bundle after creating it:

• Add courses. Students who already purchased the bundle get access to the newly added courses.
• Remove courses. Students who already purchased the bundle keep access to courses they were enrolled in. The removed course simply won't be part of the bundle for future buyers.
• Change the name or sales page. Updates apply to future visitors immediately.

To edit, go to Bundles in the left sidebar, click the bundle you want to change, and make your updates.

Frequently Asked Questions

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