Step 3: Set up registration and your sales page

Q: Can I copy a sales page from one course to another?

Yes. When you copy a course ( Manage Course → Copy Course ), the sales page content copies over with it. This is handy when you're creating a new round of a cohort course or building a similar program.

In this article: Build the page where students learn about your course and decide to enroll. Write your course description, customize your sales page, and find the links you need to share it.

All Plans

Your course content is built and your payments are set up. Now you need a place to send people.

Your sales page is what students see before they enroll. It's where they read about your course, see the price, and click the enroll button. Ruzuku gives you a built-in sales page for every course. No separate website or landing page tool needed.

Open your sales page editor

Go to Manage Course → Sales page.

You'll see a page with your course title, a description area, and your price points listed as enrollment options. This is what students will see when they visit your sales page link.

Write your course description

The description is the main text on your sales page. It's your chance to tell prospective students what your course is about and why it matters to them.

Focus on three things:

Who this is for. Help the right people recognize themselves. "This course is for coaches who want to fill their group programs without relying on social media."
What they'll get out of it. Describe outcomes, not just content. "By the end of this course, you'll have a complete 6-week program outline, a pricing strategy, and a tested enrollment email sequence" is stronger than "This course covers program design, pricing, and marketing."
What's included. Give a brief overview of the course structure. "6 modules with video lessons, downloadable worksheets, and weekly live Q&A sessions."

Tip: Keep your description focused. A few clear paragraphs work better than a wall of text. Your students are making a decision. Help them make it quickly by leading with what matters most to them.

Formatting your description

The sales page editor supports basic formatting: bold, italic, links, and images. You can add headings to break up longer descriptions, or include a short list of module topics.

Some creators add a photo of themselves or a short course preview image to make the page feel more personal.

Your price points appear automatically

Any price points you've created (Step 2) will show up on your sales page as enrollment buttons. Students see the name and price of each option and can click to enroll.

If you have multiple price points, they all appear on the same page, giving students a choice.

Find and share your links

You have two types of links to share:

Sales page link

This link takes students to your full sales page, where they can read about the course and choose a price point.

To find it: Go to Manage Course → Sales page and copy the URL from the page.

Price point links

Each price point has its own direct link. When students click a price point link, they go straight to checkout for that specific option.

To find these: Go to Manage Course → Price Points and copy the link next to the price point you want to share.

When to use which:

Share the sales page link when someone needs to learn about your course first (social media posts, website, email to cold leads).
Share a price point link when someone already knows they want to enroll (follow-up email after a webinar, direct message to someone who asked about pricing).

What students see during registration

When a student clicks an enroll button or visits a price point link, they see a clean enrollment page. Here's the flow:

Course info — the course name and the price point they selected
Account creation — name and email (if they don't already have a Ruzuku account)
Payment — credit card or PayPal form (for paid courses)
Confirmation — a success message and a link to start the course

Students receive an automatic welcome email after enrolling (you'll customize that in Step 4).

The registration page is mobile-friendly, so students can enroll from their phone without any issues.

Open your course for enrollment

Before students can access your sales page or enroll, your course needs to be open for enrollment.

If you've created at least one price point, look for the Open for Enrollment step in your course launch checklist (🚀 Your quick launch guide at the top of your course dashboard). Toggle it on, and your sales page goes live.

Frequently Asked Questions

Can I customize the look of my sales page?

You can edit the course description, add images, and format text on your sales page. The overall layout and style are handled by your course style settings (Manage Course → Style), where you can set colors and branding. On Ruzuku Pro, you have additional branding options including custom domains and multiple brand themes.

Can I use my own website instead of the Ruzuku sales page?

Yes. You can embed price point links anywhere — your own website, an email, a social media post. Students who click a price point link go directly to checkout on Ruzuku. Many creators use their own website for the sales pitch and link to Ruzuku for the actual enrollment.

Can I copy a sales page from one course to another?

Yes. When you copy a course (Manage Course → Copy Course), the sales page content copies over with it. This is handy when you're creating a new round of a cohort course or building a similar program.

Next step: Step 4: Welcome Your First Students — customize the welcome email and invite your first students to enroll.